India is searching for ‘online medicine apps’ more than
any other country, points out Google Trends, which is Google’s analytical
platform and a dominant internet search engine. After India, UAE, Nepal, and Pakistan
are the countries in the rank list who are looking for the medicines and healthcare
service platforms online.
As per Google Trends’ data, India is among the top five
countries searching online medical apps. Some commonly search terms are ‘buy
online medicine’, ‘medical app’, ‘buy medicines’ among
others.
“With the increasing concern over lifestyle diseases
and some particular infection, access to essential medicinal services is
turning into a challenge because of inadequate infrastructure and assets,
mainly because of the lack of smart logistics management and data management.
But on the other hand, the population is getting more educated and demanding
helpful ways to get healthcare services,” Said by India-based pharmacy store
development service provider. “The insights by Google Trend help motivates all
stakeholders in the Indian healthcare ecosystem to put an aggregate effort to
accomplish more extensive appropriation of pharmacy
app in
India,” he added.
The estimated size of the ePharmacy market in India is
Rs 1,000 crore which is just 1 percent of the traditional Indian pharma market.
It is estimated that by 2025 it may grow up to 10-15 percent of the total size.
According to Frost & Sullivan in a recent white paper on e-pharmacies in
India - the market in India is estimated to be around $512 million (~Rs 3,500
crore) in 2018 and is estimated to grow at a CAGR of 63% to reach the US $3,657
million (~Rs.25,000 crore) by 2022. The report further reveals that though the
e-pharmacy segment is at its nascent stage in India, it has the potential to
grow to a very large industry segment in the near future.
Further, on analyzing Indian states for the same search
term, it is observed West Bengal, Haryana, Delhi, Jharkhand, and Odisha have
been the top five states where people have googled for online medicines and
medical apps. “The statistics show that more and more Indians are accessing the
internet and that too on their smartphones. This notable and gradual change in
behavior is an important factor for mHealth adoption. Free of cost
accessibility of pharmacy
apps
can possibly make a difference,” said Pharmacy store development service
provider.
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