These days, customers interested in beauty care need to see how technology can give them a superior personal experience and make them feel connected. Beyond simply improving your great looks, today’s applications and devices can likewise enable the connected consumer to self-diagnose beauty issues and respond as needs to be imperfect.
According to research data by Adage it was found that almost 80% of women in the US use their smartphone to get product details before the purchase. This means that there can be right around 40 points of contact before a purchase is decided.
So what are the innovation trends which are getting down Connected beauty? Let’s discover!
- IoT
- Connected devices have had a perfect impact by making the industry connected beauty. Companies like Loreal, Solomomo Wired Beauty, Skin wand, Smart mirror, Uvisio, Ultra, Inc. have launched IoT based devices which help in improved data collection and analysis and informs the user about their skin texture and conditions, UV Index, the moisture level in the skin, etc.
- L’Oréal is also conducting research towards connecting its wide variety of makeup products through IoT which can collect and exchange data with the help of their embedded electronics, sensors, software, and network connection. IoT technology utilized by L’Oréal will enable them to track and target customers through products for example lipstick or mascara, see what their customers are purchasing and, in turn, let L’Oréal target buyers for future purchases.
- L’Oréal is also working with the University of Illinois on flexible wearable electronics, designed to collect and transmit data from the body, and has also partnered with bio-printing start-up Organovo to look at the capability of 3D-printed skin production to test products for danger and viability.
- AI and Chat-bots
- AI and chat-bots are playing a noteworthy role in Personal care and Beauty industry. AI and chat-bots are powerful technologies, which not only changes the consumer engagement but likewise helps in examining the skin types, consumers preferences and so forth.
- L’Oréal has set out on the AI journey with the launch of artificial intelligence-powered Facebook Messenger bot to create services for its beauty brands and check more about buyers.
- Their first service, soon to be launched in Canada, will be some sort of a gifting service on the FB Messenger. This service will help consumers to find the right beauty box to gift for their friends based on a series of questions that defines their friend’s beauty profile and their interests.
- Augmented Reality and Virtual Reality
- Augmented reality has fast turned into a leading area of focus for the business with regards to digital beauty. AR and VR are getting to be standard not only in various industries but also in the cosmetics industry. Beauty brand benefit has stepped up its augmented reality allowing consumers to try different brow styles and has struck a new partnership with global cosmetics app developer Meitu. AR features are joined by cosmetic brands to enable users to virtually try on products with only a smartphone.
- L’Oréal also launched a beefed-up version of its virtual makeup app called Makeup Genius, based on augmented reality that transforms the front-facing camera of an iPhone or iPad into a virtual mirror which enables users to try on L’Oreal Paris products — including lipstick and eyeliner — in real time. The app utilizes advanced facial mapping technology to overlay makeup onto the customer’s face.
- Makeup Genius’ app was downloaded 20 million times worldwide and +65 million online product trials.
- Blockchain
- Blockchain can enable retailers to collect more prominent trust and brand loyalty all through the product lifecycle, as it can tell a customer not only where an item was made, but additionally who made it, how much they were paid and the conditions they worked in.
- Facial Recognition
- Previously, facial recognition was used mostly to help with criminal investigations or unlocking smartphones. But, “the recent release of the iPhone and its FaceID technology has brought us closer in bringing facial recognition to the masses,” said Beringea’s McCormick. “In 2017, there were huge developments from retailers around the world that would suggest that facial recognition technology is on the brink of mainstream adoption.”
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